About - AJ Buckley

AJ in action

Vision

To build a global ecosystem where brands, fans, and communities come together with discipline to fuel hope, empower resilience, and create a legacy of impact that outlives us all.

Mission

I'm on a mission to unite brands, fans, and communities through disciplined action—transforming influence into meaningful opportunities for veterans, kids, and families.

Small & mighty

AJ BUCKLEY

Visionary

LISA PATRICK

Executioner

Great stories aren’t built alone.

GREAT STORIES AREN'T BUILT ALONE

TAKE THE FIRST STEP. WE WILL DO THE REST.

Let's Collaborate.

BRANDS WE WORK WITH

ENGAGE

Community

A tight-knit community of disciplined doers—people who put in the work, rep the brand, and back it up with merch (and plenty more on the way). 'Earn the shirt. Live the grind.'

JOIN THE CREW

aj buckely work Born of Discipline website

PODCAST

AJ’s not a SEAL, he just played one, but make no mistake, he is the real deal. Every episode delivers grit, laughs, and unfiltered stories from Hollywood, business, and beyond. CAUTION: ONLY for people who choose discipline over hype.

Listen Now